English Butchery
It's a big thing on the internet to point out people's limited grasp of the English language nowadays. It seems like more and more internet users are unable to distinguish between "you're" and "your", and that "a lot" is two words.
Just as worrying is when people who have been educated and should no better butcher the English language. Often it's done on purpose for various reasons.
Today's example comes from Ron Snyder, CEO of Crocs Inc. When faced with the falling popularity of Crocs shoes and the closure of their Quebec City plant, Snyder had this to say:
"In addition, because of our current expense structure, a shortfall in sales versus our expectations disproportionately impacts our earnings results."
Translation into real English: "we're spending to much, Crocs aren't as popular anymore, and we're losing money."
I'll tell you why Crocs Inc. is losing money, investors are selling, and they are losing popularity: Crocs are just ugly. But that doesn't exuse their CEO for his blatant manipulation if the English language.
For more on the manipulation of language, I suggest reading Politics and the English Language by George Orwell.
